Finder, a new influencer search engine

Many of you read my experience with brands week after week. It provides you an advance look at what to expect before hitting the fateful buy button. What you don’t see it what goes on behind the scenes. The qualities and standards that I proudly keep my blog up to in order to continue working with clients. In fact, the vast blogosphere offers millions of online influencers to select from.

With the upmost respect, I will say that brands and those that do their marketing have an intense job as well. Though what if you could narrow those results with a simple system. One that takes multiple social media types and provides a list of possible matches based on the key points you enter in? That is exactly what Finder helps provide, selection based on your brands needs.


What exactly is Finder?

Finder is an influencer search engine able to find potential brand ambassadors among 2 billion online social users.

Even more so, as founder and partner of MPM. I often look for bloggers and social media influencers that best match my clients current campaigns. Take a recent project for cloth diapers sold by an Etsy seller.

Cloth diaper Finder search

I was able to search Finder for influencers by adding my search term: “cloth diapers”, known influencers on the topic: “@CDiaperTrader, @chgdiapers” and language: English. To provide me the top five accounts that match my specifics.

Cloth Diaper Influencer Results

While as you can see, three of the top 5 are popular cloth diapers shops and the other two are good possible influencers to pitch for my upcoming campaign. Simple and efficient is always popular in many lines of work including marketing.

So what are you waiting for? Try Finder for your next influencer campaign search.


About the author
Mrs. Hatland is a 30-something married, mom of 7 and the face behind the popular online publication, Motherhood Defined. Known as the Iowa Mom blogger by her local peers and “The Fairy Blogmother” worldwide. She has professional experience in working closely with clients on brand ambassadorships, client outreach services, content creation and creative social media advertising exposure.

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