Thousand of fans join in a dance mob to celebrate the launch of Zumba Fitness on Xbox Kinect

Majesco Entertainment, publisher of the wildly successful Zumba® Fitness video games that have sold more than 6 million copies, captured an epic flash mob on film at the IHRSA Fitness Convention. More than 2,000 Zumba® enthusiasts gathered in downtown Los Angeles to dance in unison with Zumba® creator Beto and celebrity Zumba® instructor Gina Grant to Zumba® Fitness Rush on the big screens. Feel the energy of this one-of-a-kind experience with a front row seat to the hottest dance-fitness party to hit the streets. Watch the event video here!

Zumba® Fitness Rush, available on Kinect™ for Xbox 360®, invites you to lose yourself in the music with an energetic and effective workout that makes you forget you’re even exercising. The visually-stunning game is jam packed with 42 sizzling new songs and routines, 10 of which are exclusive to Kinect for the Xbox 360 video game and entertainment system from Microsoft, including contagious Zumba® Fitness originals and tracks from hot artists like Pitbull and Nicole Scherzinger. Move to 24 international dance styles as you party yourself into shape – that’s twice the number of styles included in the original Zumba® Fitnessgame and more than any other dance game.   Six superstar Zumba instructors guide you through each routine in a variety of exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout.  Learn the Steps training mode breaks down the core dance styles into the basics and a new move cue system helps players anticipate upcoming moves. Torch the calories in Full Class Mode where you can choose from a selection of 45 different Zumba® classes ranging in length from 20 minutes to 60 minutes, or customize your own class with your favorite in-game tracks and routines.

For more information about Zumba® Fitness Rush, please visit zumbafitnessgame.com.

About the author
Mrs. Hatland is a 30-something married, mom of 7 and the face behind the popular online publication, Motherhood Defined. Known as the Iowa Mom blogger by her local peers and “The Fairy Blogmother” worldwide. She has professional experience in working closely with clients on brand ambassadorships, client outreach services, content creation and creative social media advertising exposure.

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