[yellow tail] wines creates the First Annual National Bridesmaid’s Day.
Pippa Middleton was one. Julia Roberts played one, and so did Patrick Dempsey. For centuries Bridesmaids have been relegated to a supporting role complete with puffy sleeves and dyed shoes… but those days are over. [yellow tail] wines announced today it is partnering with Universal Studios Home Entertainment and NBCUniversal Digital Distribution to declare September 20, 2011 National Bridesmaid’s Day in celebration of the Blu-ray™, DVD and On Demand release of Universal Pictures’ breakout comedy, BRIDESMAIDS.
According to the US Census, for the past 20 years the pace of weddings has remained constant; an average of 2.25 – 2.5 million weddings taking place each year. Moreover, according to The Knot.com, each wedding has an average of four bridesmaids; meaning each year, some 10 million young women step up to embrace the role of Bridesmaid.
“When you think about it, bridesmaids are the backbone of social harmony,” said Julie Bonne, Associate Brand Manager, [yellow tail] wines. “Behind every happy marriage is at least one bridesmaid, who may have endured questionable fashion statements, a hysterical bride and bachelorette planning chaos – all for the love of a dear friend and the institution of marriage.
“It’s only fitting that they have their day, and [yellow tail] wines is proud to toast them.”
Hailed as “brazenly hysterical” by People Magazine and “the best comedy of 2011” (Back Stage), BRIDESMAIDS is the riotously funny and warmly outrageous comedy that has become the most talked about movie of the year. Surpassing Sex and the City as the number one R-rated female comedy of all time, BRIDESMAIDS, starring “Saturday Night Live” standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow (Knocked Up, The 40-Year Old Virgin) and marks his most successful film to date.
Did you know?
- The role of a bridesmaid originated centuries ago when friends of the bride would dress the same as the bride in order to confuse evil spirits who were ready to snatch the bride away from her intended.
- The phrase “often a bridesmaid, but never a bride” originated from a mouthwash advertisement from 1924.
- The universally known bridesmaid’s curse: “thrice a bridesmaid, never a bride” can be broken by being a bridesmaid seven times.
- Nearly 6% of bridesmaids confess to having been thrown out of the wedding party, and close to 30% admit they don’t like the person the bride is marrying.
“Whether it’s an engagement party, bridesmaid’s luncheon, bridal shower or bachelorette party, there’s a [yellow tail] wine for each wedding occasion,” said Bonne. “The combination of one of the best selling wine brands in the U.S. and the most successful women’s comedies is a match made in heaven!”
National Bridesmaids Day is the day for every past, present and future bridesmaid to have their own day to shine. Bridesmaids can “Like” [yellow tail] on Facebook http://www.facebook.com/discoveryellowtail and be entered to win an all-expense-paid trip for two to Hollywood, California, where they can enjoy a “star-for-a-day” experience. By forwarding the link to a friend, she can be entered for a second chance to win. A down-loadable party pack, perfect for watching the Bridesmaids on Blu-ray, DVD or Movies on demand is also available on Facebook, where exclusive, behind-the-scenes content may also be seen.
The first ever National Bridesmaids Day will be marked in NYC with a fun and surprise-filled celebration for bridesmaids, bloggers and media. Guests to the event are invited to bring old bridesmaids dresses which will be donated to The Glass Slipper Project http://www.glassslipperproject.org, which distributes formal wear to girls in need during Prom season.
Join in the fun on twitter using the #Bridesmaids hashtag! See you there.