Over the last couple of years, there has been a lot of buzz in the field of social media marketing. With loads of new methods appearing everyday, it can be hard for companies to make sure that they are staying on top of this part of their work. Opening the doors for regular people to become online stars, this has lead to the rise of influencer marketing, but how exactly can you make your mark on this field?
You can’t start trying to spread the word about something without having anyone to hear your voice. As an influencer, your accounts on websites like Facebook, Instagram, and Pinterest are the tools you will be using to carry out your work, and you will need a good following on all of the platforms you want to use. Higher outreach and engagement will enable you to earn more in this sort of role, and you will need to have upwards of 10,000 followers to convince businesses to work with you. Along with this, you need to have proof that your posts are received well and generate a good response. Being part of an IMC graduate program or a similar course could do a great deal of good for you when approaching this space. This works as proof, while also ensuring that you have the knowledge you need to be confident in yourself.
There aren’t many places to find adverts or posts about companies looking for influencers to create content for them. This leaves people in this field stuck to find their own work, having to approach businesses and broker deals of their own. Companies will have high expectations when it comes to the people they do business with, forcing influencers to adopt a high level of professionalism in meetings, phone calls, and any other communication they share. This also applies to the posts you have on your social media accounts. If you have gotten into arguments or expressed controversial opinions, it could be hard to find people to work with, making it all the more critical that you work hard to keep it clean.
Successfully influencing the masses on social media will take more than a couple of popular accounts and the time to make quality posts. You will need to be able to gain the trust of your following, eventually enabling you to sway their decisions and push them in the direction you want to. If you don’t have any experience in the art of influence, it could be worth reading a couple of books to learn about this field, while also helping you to pick up some good business skills in the process. Businesses will very quickly be able to tell if your posts are working. If they don’t get the engagement and ROI which they expect, it’s unlikely that they will want to work with you going down the line.
Social media marketing has been the talk of the town amongst businesses for the last few years. Giving them an enormous amount of power when it comes to outreach, these sorts of tools can never be ignored, and new ways to take advantage of them are being devised all the time. If you’re interested in becoming an influencer, it will take a lot of work, but will be worth it once you’re doing a job which you love.